Helped redefine the brand through a new Brand Manual while leading projects from early concept through final production. One of the largest was a six-month Private Jet direct mail piece that transformed into a dimensional, tactile experience—requiring close collaboration across creative, strategy, sourcing, and production. The final piece generated $700K in revenue and even prompted recipients to call in specifically to praise the work.

Designer: Sydney Loew
Senior Designer: Jeremy Tate
Design Director: Lacye Beauregard
Group Design Director: Agnete Oernsholt
Copywriter: Wes Clark + Nathan Blakely
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