Attraction Poster for Millennium Falcon: Smuggler’s Run
What began as a marketing key visual for The Mandalorian and Grogu evolved into the official attraction poster for Millennium Falcon: Smugglers Run after Lucasfilm and Walt Disney Imagineering embraced the creative direction.
Led concept development and visual direction to create something authentic to Star Wars while capturing the thrill of the attraction. The poster reveal received more than 2.5 million views on Instagram, becoming one of the account’s highest-performing posts.
Designer: Sydney Loew
Design Director: Will Gay
Group Design Director: Agnete Oernsholt
Poster Illustrator: Mark Brashear
Animator: Jorge Aguilar
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