Helped shape a flexible identity designed to unite teams across five Disney marketing segments, from logos, color, typography, patterns, and templates. Became a key steward of the brand and worked closely with senior leadership, and creatives across the company—helping evolve its visual language, pitch the thinking behind it, and bring the identity to life across Main Street.

Designer: Sydney Loew
Senior Designer: Connor King
Design Director: Lacye Beauregard
Creative Director: Rami Moghadam
©Disney