ESPN Wide World of Sports at Walt Disney World Resort

Unified the brand identity of the complex with a new Brand Manual and design system built with the energy of sport and the magic of Walt Disney World.

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Completed a Brand Manual refresh, direct mail pieces, billboards, and a new shape language. The pattern is derived from repeating and intersecting the outline of the Wide World of Sports shield; it can act as a soccer net, a basketball hoop, or a batting cage.

Designer: Sydney Loew
Design Director: Will Gay
Group Design Director: Agnete Oernsholt
©Disney

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