Education

UNIVERSITY OF SOUTHERN CALIFORNIA

Class of 2022 | Trustee Scholar (full tuition) | Summa Cum Laude

+ Iovine and Young Academy Arts, Technology, and the Business of Innovation B.S.

The Academy is a collaborative, cohort-based interdisciplinary major combining graphic and product design, venture management, engineering, computer science, and communication, with a focus on design thinking and entrepreneurship.

+ Comedy Performance Minor

Experience

JUNE 2022 - PRESENT
Freelance Graphic Designer
loewgo.com
+ Working with clients across a variety of industries including education, real estate, non-profit, web products, and entertainment
+ Practicing communication, task management, and client relations skills, while making websites, brochures, videos, logos, reports, etc.
JANUARY 2020 - MAY 2022
Selected by the Iovine and Young Academy to work in teams of 4 or 5 for 8-12 week design sprints. Conducted user research, brainstormed ideas, sketched initial concepts, designed high fidelity mock-ups, captured the process and final products in slide decks, and pitched to senior executives at each company below:
+ Google Creative Lab imagined the future of the internet
+ Samsung designed new lifestyle products for millennials + Vans developed a social media marketing campaign
+ Mattel designed a Hot Wheels toy for the future of play
+ USC envisioned and implemented a Covid-19 safety campaign
+ Dell sketched product concepts for the future of work
FEBRUARY 2020 - JUNE 2022
VP of Brand
+ Manage marketing, branding, social media, and events for a music technology start-up launched with USC classmates.
+ Developed advertising and community outreach plan to gather over 10k musicians to attend our first Summit event.
OCTOBER 2018 - MAY 2022
Student Ambassador, Tour Guide, and Graphic Designer
+ Hired as a freshman with a 14% acceptance rate, and completed an intensive 15-week training program.
+ Led group (up to 50 people) and VIP tours. Gave admissions presentations to 100+ people. Provided front-line, customer service to USC applicants and greater LA community.
+ Create graphic design branding materials for the Office of Admissions.
JULY 2013 - JANUARY 2020
CEO and Co-Founder of Poketti Plushies with a Pocket
+ Launched plush toy company on Kickstarter after 7th grade entrepreneurial class.
+ Pitched to the Walmart toy department, produced and aired TV commercial, published an entrepreneurship handbook for kids, and won entrepreneurial awards.
+ Sold over $130k product in retail stores, Amazon, and online.
OCTOBER 2018 - DECEMBER 2021
Creative Director and Visual Design Director. hauteusc.com
+ Pioneered Haute’s visual style: designed over 2.5k+ spreads spanning the first five issues, accumulating a readership of 450k+ people.
+ Directed editorial strategy and photoshoots. Won the national Vans “Spirit of DIY” and ran a sponsored photoshoot. Captured the attention of LA Fashion Week, Tumblr, Tastemade, Coty Beauty, and more.
+ Ran a concert, fashion show, and oversaw the activities of a team of 60 magazine staff members.
JUNE 2021 - AUGUST 2021
Summer Full-time Advertising Intern
+ Designed magazines, event posters, invites, print ads, and catalog graphics for GUESS? Inc. internal and external brand activations. Learned professional print production, the inner-workings of the fashion world, and global brand development.
FEBRUARY 2021 - JUNE 2021
Social Media Marketing Intern
+ Developed cross-platform social media graphics for the 6-time Emmy Award-winning virtual reality animation studio.
+ Designed graphics for the Animation Industry Club on Clubhouse, increased its audience by 900%, and created posts for Pixar, Disney Animation, and Skydance.

Awards + Honors

Icon Award

Young Entrepreneur Award from GenHERation
2018
Featured Speaker

Fireside Chat On-Stage in front of 100+ Silicon Valley CEOs.
2017
Scholarship Recipient

Received a $5k scholarship and a free trip to NYC.
2019-20
Trustee Scholar

Received a full-ride Trustee Scholarship to the University of Southern California.
2018
Wonder Girl Award

Women in Toys “Wonder Girl Award” for my plush toy company, Poketti.
2016
Leadership Award

Won Castilleja School’s Margarita Espinosa Leadership Award as a High School Sophomore
2016
Honor Society

Freshman Alpha Lambda Delta Honors Society Member
2018
Global Finalist

Selected in the top 3 out of 110 global teams for our Virtual Business Professional online strategy pitch to Amazon.
2020
TAGIE Finalist

Chicago Toy and Game Group Young Entrepreneur Award Top 3 Finalist
2015 + 2017
ICON Honoree

AmerciasMart Atlanta ICON Honoree for Innovative Branding
2015